Marketing is critical for any small business that wants to succeed.
Today more than ever, customers are judging you based on your web presence, social media activity, and overall “brand voice.”
But for a small business, marketing can be intimidating. It takes a lot of time and creativity, and even then it can fail and fail again before it works. Not to mention it is notoriously expensive to do well. For a non-marketer, all of this can be stressful.
But there's a way to do marketing well while eliminating some of these stresses.
Small business owners are smart, seasoned, and extremely well versed in their own space. You and your senior role as “owner” can be the key to an effective and simple marketing strategy. With your industry knowledge and ability to wholly understand your prospects, you can simply get on a platform like LinkedIn and start posting quick articles like this one. Show your expertise. Beef up your profile. Add value through genuinely sharing your industry intel.
By doing this, people will become accustomed to seeing your posts and you’ll watch your follower count grow. Make sure you monitor how the posts perform (CTR and impressions) so you can learn what content is most appealing to your audience. Over time, you will receive inbounds, referrals, etc. that you might not have otherwise been presented with.
Put your many years of experience to work and you’ll engage, impress, and convert your audience into happy paying clients.