As a successful small business owner, you’ve created something that clients need and want.
But are you actually good at sales? Many business owners think they are great salespeople and remain confident in both themselves and their product. However, it’s often because they only pitch referrals.
Referrals have often made up their mind that they are going to work with you before you’ve even talked to them. They have been referred by someone whose opinion they trust and who fully believes in your company. So don't be fooled that their business comes easy; referrals have already been swayed.
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So, do you want to see if you can really close? It’s quite simple.
Pitch a total stranger.
This is the equivalent of someone other than your parents telling you how good you were in the school play. Find someone who doesn’t know anything specific about your company and explain to them why
To take growth into your own hands as well as show that you can tap into your whole market and not just rely on a small and inconsistent referral network, you need a system to find and engage strangers:
You need a real pitch, not just small talk. Show that you have thought this out and given it the time it deserves.
Make sure you know how to move a stranger from mild interest to the point of signing a contract.
Once you have that and can make it repeatable, you've now made your business that much healthier with real growth potential.
No one knows your company better than you do. But be sure your sales ability is as good as you think it is.