Facebook has over 2.4 billion users. Instagram has 1 billion users. Twitter has 1.2 million users. With that kind of audience, your business marketing strategy better include social media as a source for generating sales leads. But you won’t get results with half-hearted attempts. Develop a clear strategy to reach your target audiences.
Content
Posting quality content to your social media accounts can help generate and convert traffic. Address topics that concern your potential customers, call out their pain points, and provide actionable answers to their questions. Then link your posts across the various platforms and your own website. Become a source of truly useful information to position yourself as a thought leader in your industry. When prospects are ready to purchase, they’ll know who to go to for products and services.
Ads
Social media advertising allows you to market to your specific audience, build momentum, and generate a steady flow of leads. But don’t just throw money at social media ads and hope for the best. Start with the training and tutorials offered by each platform and learn how to create a successful campaign. You have the option of setting specific parameters for who you want to target, so take the time to develop detailed personas of your client base. Then create ads with focused messaging, quality images, and clear calls to action.
Conclusion
Social media can be a rich source of leads if you put the effort into doing it well. Post quality content, develop strategic ad campaigns, and direct traffic to actionable landing pages on your website. Most of all, consistency is the key to gaining social media momentum.