Webinars are a great way to easily and effectively reach a wide audience. The virtual meeting format allows you to connect to users, followers, associates, and potential clients from all over the world.
Most firms use webinars to provide training, workshops, lectures, and so on. But for consultants, webinars can be much more than that. By approaching current and potential customers in this up close and interactive way, you can provide attendees valuable content while promoting your services — and the webinar becomes a marketing tool to drive sales. We have three tips to help consultants generate sales with webinars.
Build authority by discussing topics you know well.
As a consultant, there are subjects you are knowledgeable about, things your clients would be interested to learn. Host a webinar to demonstrate your knowledge and expertise and in turn build trust and authority for your business. This show potential customers the value your firm can provide to their business. Yes, some attendees will take the information you provide and use it on their own. However, many participants will see you as the expert who can help them execute when they are ready to pay for pro services.
Mention your services but don’t make it a sales pitch.
How you pitch your services during the webinar is critical. You must give attendees genuine insights and information so they feel they’ve invested their time in learning, not wasted it on a sales pitch. Discuss problems that your target audience usually faces and give them some small action steps they can use immediately on their own. Then disguise your services as the greater solution to their problem. Remember: it’s a webinar, not an infomercial.
Interact with your audience.
A great webinar is interactive. Don’t bore your audience with an hour-long lecture. Ask questions, connect with participants on social media, monitor a chat room during the webinar. Show participants that you value them and their feedback by sending a post-webinar to develop a deeper connection with your audience.
Conclusion
Webinars aren’t as popular as SEO or content marketing in terms of lead generation and sales. But the method is steadily picking up steam and is one that consultants should employ to further enhance their marketing and sales strategy.