The success of any digital marketing initiative must be proven with performance metrics. While you can find endless metrics to measure
Successful Prospecting for Software Firms
In the digital marketing age, converting prospects into sales takes more than simply offering a software solution. With countless companies offering similar services
How a Software House Uses a Case Study
In the digital marketing age, case studies have become the go-to sales tool on many a corporate website. The simple format allows companies to sidestep
Why Your Business Should Have Case Studies
If you’ve browsed online lately, you probably noticed many businesses posting case studies to demonstrate how their product or service helped a particular client.
Is Your Budget Spurring or Limiting Your Business?
We’ve always been told to set a budget and stick to it. Yes, planning for expenses based on income does help you avoid overspending. But sometimes a rigid budget can actually stunt business growth..
Find Accurate Email Addresses Online
In the business world, email has served as the perfect medium of communication. Whether it is with acquaintances, colleagues, or potential clients.
Every Business Should Send an Email Newsletter — Yes, Really
An email newsletter is about the oldest digital marketing trick in the book. But here’s the thing: it still works. That’s because people tend to check their emails multiple times a day. Yes, you should be advertising on social media.
Digital Marketing Tactics You Need to Use
As businesses expand into the digital space, the need and scope for digital marketing can’t be ignored. You will rarely find an effective marketing plan without the inclusion of digital marketing.
Pick A Niche for Quality SEO Content
Most business owners make the mistake of wanting to be the best at everything when starting off. It takes them some time before they learn that it is nearly impossible to be the best at everything.
How to Win Big at Trade Shows...Even If You Don’t Attend
The thought of trade shows will have most of us thinking about freebies, especially stress balls. If you have ever attended a trade show then you know its potential in terms of generating leads and sales.
Do You Need to be a Thought Leader? Absolutely.
Thought leadership has become an important aspect of content marketing strategy. While many businesses aim to become thought leaders in their industry, they fail to succeed because they don’t actually know what it takes to be a thought leader.
Pros and Cons of the Top 3 CRM Softwares for any Business
Customer relationship management (CRM) is an integral part of any business. The system which stores all of your client’s information along with project details, once they sign up, is much more than just that.
A Strong Web Presence Will Attract Clients
It’s been a few days since you pushed through an email promotion to the hundreds of clients on your email list. Yet, you haven’t had much of a response. As the online market gets more diluted, customers are more aware and smarter.
Why You Must Have Live Chat on Your Website
With a live chat option, customers can easily speak to a consultant while they are browsing through your website considering various solutions you offer. They don’t need to pick up the phone or email and wait for a response. With live chat, they can interact with someone immediately and get answers that will help them decide whether the solution is right for them.
How Retargeting Can Bolster Your Sales
You know what retargeting is. You’re thinking of buying a new TV, so you spend a little time online to check out the latest models and features.
Using Webinars to Generate Sales
A webinar presents consultants with an easier way to reach a wider audience. It is essentially a virtual meeting that allows the firm to connect to possible clients from all over the world. Most firms use webinars to provide workshops, lectures, and so on.