It’s been a few days since you pushed through an email promotion to the hundreds of clients on your email list, yet you haven’t had much response. A number of factors could explain the issue: weak messaging, strong competition, even seasonal timing. But there is one critical factor that many business owners forget, and it’s easy to fix — your web presence.
As the online market becomes more diluted, customers get smarter and learn to separate trusted resources from second-rate hacks. Even if you offer fantastic deals, your poor web presence will likely direct them right past your offering. Here’s how a strong web presence can improve marketing and drive sales.
Visibility
Modern consumers now begin any search for services and solutions with Google. If your website is thrown together without much thought, customers will have trouble finding you and won’t like what they see when they do. A professionally designed website will get more views and visitors, while quality content and images builds a sense of trust between you and potential customers.
Reach
All those emails you send out will need to direct the potential customers somewhere. A quality website will help expand your customer base and reach new audiences, giving you the chance to drastically broaden your sales funnel.
Service
Make basic information about your business easy to find on your website to show existing and potential customers you value their time. If more detailed info about your products and services is also easy to locate and clearly explained, visitors will find you know a thing or two about quality customer service.
Credibility
A professionally-designed website and active social media presence show customers you care about your business giving it credibility at the same time.
Bottom Line
For any business to succeed in today’s market, you must take the time to develop strong and positive web presence to reinforce all your marketing efforts and drive conversion.