Managing customer relationships is a critical part of any business. But the system which stores all of your client’s information and project details needs to be so much more than just a file cabinet. A quality Customer Relationship Management (CRM) tool should play a vital role in your sales cycle by enabling your sales staff to apply a data-driven approach to each account.
Most CRMs give the option to segment accounts and target them with a specific marketing tactic to increase the chances of conversion. But with so many options available, how do know which one is the best fit for your business?
Keeping both sales and account management in mind, we’ve combed through the CRMs available in the market today and picked our Top 3. Here’s what we found.
HubSpot CRM
HubSpot CRM is a free software that moves past simple sales and marketing tool to add elements of account management and customer service.
Pros
Price: It is completely free.
Live chat: Your sales and support teams can chat with clients right on your website, or a chatbot can entertain customers when your team isn’t available.
Customer insights: All customer interactions are tracked and behaviors are analyzed to guide your team’s approach to sales and account management.
Cons
Limits: While HubSpot CRM is fantastic for small and growing businesses, it isn’t ideal for large enterprises.
Flexibility: The features can’t be customized to your processes so the complexities of your organization must adapt to the software or be left out in the cold.
Salesforce CRM
Salesforce CRM is a comprehensive tool ideal for businesses of virtually any size. It will keep all your client’s details so your teams can provide exceptional service throughout the sales and account cycle.
Pros
Customizable: The dashboard is completely customizable for individual users to set it up as they please.
Data and reporting: Easy access to exceptional analytics helps your staff with the sales and marketing process to boost conversion.
Ease of use: The interface is easy to navigate with tabs for Home, Lead, Opportunities, and more.
Cons
Price: This may be an issue for small businesses aiming to cut costs at every corner.
Complexity: If you haven’t used a CRM before, the customization options and the massive functionality can be overwhelming. Discovering and understanding the full capabilities could take some time before you are able to use it comprehensively.
Freshsales
Freshsales is another comprehensive tool that allows for easy client management.
Pros
Customer information: A 360-degree view of all client interactions allows your team to manage leads in a more effective manner.
Pipeline: Sales leads can be managed directly from the CRM.
Customized reporting: Individual users can create their own reports using in-depth data and client insights.
Cons
Data limits: The software can slow down as the database gets heavier.
Dashboard limits: Data and insights don’t appear on the dashboard itself. Rather, you have to click through menus to retrieve it.