You know what retargeting is. You’re thinking of buying a new TV, so you spend a little time online to check out the latest models and features. For the next several days, all the ads on your favorite news sites or social media apps are for the hottest TV deals on the big name brands. That’s because every site you visited to get TV information left a cookie to be picked up later by the advertising algorithms.
Retargeting is a great way to remind potential consumers of what your business offers… and their desire to buy. These types of ads are known to produce a high click-through rates, but will they work for you? Here’s what you need to know about the benefits of retargeting.
Tailor your messages
Through the use of analytics, you already know what individual customers are interested in, what landing pages they looked at, and how much time they spent there. The cookies will allow you to pitch the same solutions or others that compliment it.
Speed up the sales cycle
Most consumers don’t purchase on their first visit to a website. They want to think it over, analyze the options, and find the right fit. Retargeting keeps your products or services in front of the customers to remind them of your business and offers throughout their decision-making process.
Spread across channels
From websites to social media, retargeting delivers added mileage wherever your customers go.
Bottom Line
As with any other form of digital marketing, retargeting takes time and requires commitment. Monitor your retargeting regularly to determine what’s working and what needs adjustment. Reaching out to those customers who may have navigated away from your site will ultimately result in higher conversion rates.