Do You Need to be a Thought Leader? Absolutely.

Do You Need to be a Thought Leader? Absolutely.

Thought leadership has become an important aspect of content marketing strategy. While many businesses aim to become thought leaders in their industry, they fail to succeed because they don’t actually know what it takes to be a thought leader. 

3 Tips for a Strong Influencer Marketing Strategy

3 Tips for a Strong Influencer Marketing Strategy

In a world where social media has taken over, influencer marketing is definitely a tactic that both B2C and B2B businesses should consider. In fact, 67% of digital marketers believe that influencer marketing is an effective medium that influences consumers decision to purchase a product or service.

Pros and Cons of the Top 3 CRM Softwares for any Business

Pros and Cons of the Top 3 CRM Softwares for any Business

Customer relationship management (CRM) is an integral part of any business. The system which stores all of your client’s information along with project details, once they sign up, is much more than just that.

A Strong Web Presence Will Attract Clients

A Strong Web Presence Will Attract Clients

It’s been a few days since you pushed through an email promotion to the hundreds of clients on your email list. Yet, you haven’t had much of a response. As the online market gets more diluted, customers are more aware and smarter.

Why You Must Have Live Chat on Your Website

Why You Must Have Live Chat on Your Website

With a live chat option, customers can easily speak to a consultant while they are browsing through your website considering various solutions you offer. They don’t need to pick up the phone or email and wait for a response. With live chat, they can interact with someone immediately and get answers that will help them decide whether the solution is right for them. 

How Retargeting Can Bolster Your Sales

How Retargeting Can Bolster Your Sales

You know what retargeting is. You’re thinking of buying a new TV, so you spend a little time online to check out the latest models and features.

Using Webinars to Generate Sales

Using Webinars to Generate Sales

A webinar presents consultants with an easier way to reach a wider audience. It is essentially a virtual meeting that allows the firm to connect to possible clients from all over the world. Most firms use webinars to provide workshops, lectures, and so on.